The case study of IMAGE International is about budget expenditures regarding the company operations. Image International is an office copier exporter based in France, and most of the company's exporters are based in United States. The case highlights discussion between sales director from France and the assistant budget director from New York office. Reynolds, the sales director, defends some of his policies that are based upon spending too much on boosting sales by giving employees more than their potential, foreign tours and so on. While Berthelin, the budget director, asks him to reduce expenditures to increase company profits.
1. Part 1: Key issues of the case
2. Part 2: Required Decisions
3. Alternatives Available