Case ID: 2069
Solution ID: 30634
Words: 1402
Price $ 45

Mountain Man Brewing Co Bringing the Brand to Light

Case Analysis

The case solution provides a brief analysis of the current situation of Mountain Man Brewing Company, a widely popular regional beer company known for its strong and high quality beer. The analysis highlights those factors, which played a key role in making Mountain Man Lager a successful brand. Apart from this, the write-up also sheds light on pros and cons of launching a Mountain Man Light beer, which is one of the key options available to the top management for retaining its lost revenue and market share. In the last part of the analysis, considering the concerns of the top management, a possible option of introducing the brand in other regions of the country is discussed so as to increase revenue without alienating core customers of the company.

Excel Calculations

Questions Covered

  1. What has made MMBC successful? What distinguishes MMBC from its competitors?
  2. What has caused MMBC to decline even though it has a strong brand?
  3. What are the pros and cons for MMBC to consider concerning introduction of a light beer?
  4. Should MMBC launch Mountain Man Light? What is required for this brand to break even in two years?
  5. What other strategic options does Chris have if Mountain Man Light is not launched or is unsuccessful?