Case ID: QA-0624
Solution ID: 39778

Supplement to Alfonsos Department Store

Case Analysis

Alfonso's Department Store (Ivey, 9A99E002) presents 26 weeks of data on Alfonso's dollar sales and dollar advertising, together with the sales and advertising of competing stores. In the supplement, a consultant presents the results of his analysis of these data. Students are asked to critique this analysis and explore its implications.

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