Case ID: QA-0530
Solution ID: 39829

The CIT Group

Case Analysis

This case and its companion "International American Bank" (UVA-QA-0531) can be used as part of a module on the creation of mutual value. If the negotiators go beyond an arms-length approach to their relationship, they can create considerable value by relieving constraints and including additional issues. The cases can be used to illustrate the value of strategic alliances.


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