Case ID: QA-0380
Solution ID: 39886

Jade Shampoo A

Case Analysis

Debbie Kennedy has just received word that her ideas for a product improvement of Jade Shampoo have culminated in test-market results above the break-even point, and she is anxious to move ahead with a national introduction. Her manager is concerned with the wide variation in results. Should she advocate the national introduction? Also see the B case (UVA-QA-0454)


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