Case ID: S-0203
Solution ID: 39970

Sony Playstation 4 Aim and Fire

Case Analysis

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry?including the importance of first-mover advantage when it comes to new technology?in an effort to predict its future. What's next?both for gaming in general and for home game consoles in particular?and what place should Sony be vying for in the minds and pocketbooks of the gaming public?

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