This case is appropriate for strategy courses and courses that focus on competitive dynamics. It follows FedEx from when it was the only international express freight delivery company with direct flights into such key Chinese cities as Shanghai, Beijing, and Shenzhen and had a virtual monopoly over South China's international express delivery market up to the competitive events that had taken some of the shine off FedEx operations in China. Leadership in the fast-growing, highly competitive Chinese express delivery market was key to FedEx's international strategy. Some of the issues students must decide are what these agreements and joint ventures could mean to FedEx's business in China and how it should respond to the increasingly crowded market.
Estimated Submission On |