Case ID: S-0139
Solution ID: 39997

Yamaha Corporations Corporate Strategy

Case Analysis

With a far more diversified product range than any of its competitors in the electronic keyboard market, Yamaha had pursued a corporate strategy of diversification since World War II. The company had branched into the cutthroat competition of television, VCR, and audio-equipment production. With only its manufacturing-related capabilities supporting these businesses, Yamaha Corporation did not fare well with them because top executives were not able to move aggressively on less-familiar turf and because independent-minded divisions failed to pool resources and expertise.

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