Case ID: C-2267
Solution ID: 40007

The Gail Palmer Ashton Graduate School of Business The Balanced Scorecard Initiative

Case Analysis

This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.


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