Brooke Correll and Clos Du Val Adventures in Napa Valley A

CASE ID:M-0733

SOLUTION ID:39011

WORDS:

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Case Analysis

This case is the first in the series. An established winery's first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?