Honeymoon Destinations

CASE ID:M-0479

SOLUTION ID:39117

WORDS:

PRICE: $0

Case Analysis

Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the most popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.