IBM and Apple Computer Alliance D Epilogue 1995 96

CASE ID:M-0512

SOLUTION ID:39127

WORDS:

PRICE: $0

Case Analysis

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The D case provides the epilogue to the story of the alliance between IBM and Apple.