Giant Food Inc

CASE ID:M-0174

SOLUTION ID:39160

WORDS:

PRICE: $0

Case Analysis

Giant Food, an innovator in grocery retailing, is leading the industry in the introduction of optical-scanning computer-assisted checkout systems. To gain cost savings from the system, Giant is attempting to eliminate item pricing. Consumer groups and the Maryland State Legislature are opposing Giant's efforts to implement the change. However, consumers and Giant employees appear to be responding positively to the changes and Giant's attempts to meet their concerns.