Jeri Caldwell at MOEX Inc CEO s Dilemma Case Study solution

Introduction

The current case solution is published by 247caseanalysis and focuses on Jeri Caldwell at MOEX Inc CEO s Dilemma. The case presents an overview of the strategic and managerial issues that the Jeri Caldwell at MOEX Inc CEO s Dilemma faces in the growth and development of the business. The case solution focuses on understanding the central issue(s) in the case. The case study solution then uses strategic tools and models to solve the case and makes strategic recommendations for the Jeri Caldwell at MOEX Inc CEO s Dilemma (Abratt & Bendixen, 2018; Iacobucci, 2021).

The case study and the case solution for the Jeri Caldwell at MOEX Inc CEO s Dilemma are intended to give a comprehensive and holistic perspective regarding real-world business situations and challenges to the reader. Like all HBS case studies, it is important for the reader to first read the case for the Jeri Caldwell at MOEX Inc CEO s Dilemma. The proposed case study solution for the Jeri Caldwell at MOEX Inc CEO s Dilemma has encompassed the needs of all stakeholders while addressing the central challenge effectively (Deepak & Jeyakumar, 2019).

External environment analysis

The Jeri Caldwell at MOEX Inc CEO s Dilemma cannot directly influence the external environment. The Jeri Caldwell at MOEX Inc CEO s Dilemma must ensure to assess and continually review the external environment to identify potential challenges and opportunities (Abratt & Bendixen, 2018). This is needed because:

  • The external environment is dynamic and keeps changing.

  • External environment factors and dynamics, directly and indirectly, influence Jeri Caldwell at MOEX Inc CEO s Dilemma operations (Anthony, 2021).

PESTEL Analysis

Political

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma needs political stability to maintain business development and growth globally.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma must also pay heed to local and global taxation implications for operations carried on site, as well as in other countries.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is directly impacted by the policies and regulations devised by the governments in its host as well as home countries (Chernev, 2018).

Economic

  • Lower interest rates facilitate the Jeri Caldwell at MOEX Inc CEO s Dilemma as it leads to increased instances of borrowing.

  • Lower interest rates also lead to increased consumer power, and increased demand for products of Jeri Caldwell at MOEX Inc CEO s Dilemma (Deepak & Jeyakumar, 2019).

  • The operations and demand for Jeri Caldwell at MOEX Inc CEO s Dilemma are directly influenced by the GDP and economic growth in the countries where it operates and exports (Buchanan & Huczynski, 2019).

Social

  • Increased focus on education and higher literacy rates have allowed the Jeri Caldwell at MOEX Inc CEO s Dilemma to benefit from a more skilled and talented labor pool.

  • The higher portion of the youth has also benefitted the Jeri Caldwell at MOEX Inc CEO s Dilemma in creating a high demand for its products and services (Iacobucci, 2021).

  • Assessment of the population and consumer trends have allowed the Jeri Caldwell at MOEX Inc CEO s Dilemma to refine its segmentation and targeting strategies – leading to improved positioning of its portfolio offering (De Mooij, 2019).

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Technological

  • Jeri Caldwell at MOEX Inc CEO s Dilemma has high internal innovation capabilities.

  • Jeri Caldwell at MOEX Inc CEO s Dilemma invests in research and development for improved creativity and technological progress.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma makes use of innovative and advanced technology to make its internal processes more efficient and work towards achieving economies of scale.

  • Jeri Caldwell at MOEX Inc CEO s Dilemma also benefits from knowledge sharing through global operations and transfers technology internally (Baines, Fill, & Rosengren, 2017).

Environmental

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma follows and abides by environmental regulations imposed in various countries.

  • Consumers for Jeri Caldwell at MOEX Inc CEO s Dilemma have rapidly adopted green lifestyles and green consumption.

  • Incorporating environmentalism into its strategic goals and direction has enabled the Jeri Caldwell at MOEX Inc CEO s Dilemma to become more efficient in this resource allocation (Stead & Stead, 2014).

Legal

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma ensures to follow the equal employment and equal opportunity law.

  • Through the equal opportunity act and regulations, the Jeri Caldwell at MOEX Inc CEO s Dilemma ensures that it does not discriminate against different groups in its HUMAN RESOURCE MANAGEMENT practices.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also ensures to abide by the health and safety regulations.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma makes sure to follow regulations regarding employment contracts and employer responsibilities to ensure fair policy-making and high performance (Lasserre, 2017).

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Porter Five Forces

Industry rivalry

  • There is high competitiveness and rivalry in the industry.

  • The market is highly fragmented, which leads to increased competition for Jeri Caldwell at MOEX Inc CEO s Dilemma.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma faces industry rivals of various sizes and operations.

  • The competition for Jeri Caldwell at MOEX Inc CEO s Dilemma is local as well as global in nature.

  • The increased rivalry in the industry ensures that all players, including Jeri Caldwell at MOEX Inc CEO s Dilemma, offer high-quality products and services to consumers at competitive prices (Varadarajan, 2015).

The threat of new entrants

  • The threat of new entrants is moderate.

  • There are entry barriers such as government regulations and financial capital needed for setting up operations.

  • This ensures that only powerful players with high financial muscle enter the market where Jeri Caldwell at MOEX Inc CEO s Dilemma is operating.

  • New entrants ensure that the Jeri Caldwell at MOEX Inc CEO s Dilemma maintains its focus on competitiveness and high quality (Wunder, 2019; Abratt & Bendixen, 2018).

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Threat of substitutes

  • The threat of substitutes is moderate to high.

  • There is direct well as indirect substitutes available for Jeri Caldwell at MOEX Inc CEO s Dilemma offerings.

  • The high number of players and market fragmentation has led to the increased availability of substitutes for Jeri Caldwell at MOEX Inc CEO s Dilemma products.

  • There are low switching costs for consumers between substitutes (Sahaf, 2019; Kotabe & Helsen, 2020).

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Bargaining power of buyers

  • Jeri Caldwell at MOEX Inc CEO s Dilemma operational a highly fragmented industry.

  • The bargaining power of the buyers is high.

  • Players, including Jeri Caldwell at MOEX Inc CEO s Dilemma, do not have a retail setup (Phillips & Moutinho, 2018; Chernev, 2018).

Bargaining power of sellers

  • The bargaining power of suppliers is high in the industry where Jeri Caldwell at MOEX Inc CEO s Dilemma operates.

  • There're numerous players in the industry, and suppliers have contracted with most of them.

  • The raw materials provided by suppliers are restricted, and limited owing to quality needs and benchmarks (Kotabe & Helsen, 2020; Joyce, 2022).

Internal environment analysis

The internal analysis allows an insight into the factors that Jeri Caldwell at MOEX Inc CEO s Dilemma can directly influence. These factors and capabilities are used by the Jeri Caldwell at MOEX Inc CEO s Dilemma to ensure that:

  • It is able to capitalize on the opportunities from the external environment.

  • It is able to mitigate risks and manage challenges and threats appropriately.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is able to set the right strategic direction and use internal capacities towards its attainment (Stead & Stead, 2014; Deepak & Jeyakumar, 2019).

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SWOT

Strengths

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has a strong brand image and a positive consumer perception in the market.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma invests in research and development, which helps the company focus its new product development as well as marketing capabilities (Phillips & Moutinho, 2018).

  • The company has a strong financial revenue earning ability and enjoys high profits.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has a global distribution network, which is strong and has allowed it to enjoy high business growth.

  • International expansion has allowed the Jeri Caldwell at MOEX Inc CEO s Dilemma to understand diverse cultures and their knees – and engage in the localization of its product portfolio (DuBrin, 2013).

Weaknesses

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is criticized for high prices for its product portfolio.

  • The company has suffered negative PR owing to the recall of some of its products which were faulty.

  • Despite engagement with advanced technology, Jeri Caldwell at MOEX Inc CEO s Dilemma continues to use manual systems internally, which leads to time ineffectiveness (Abratt & Bendixen, 2018).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has an organizational culture that is resistant to change and, as a result, exhibits slow adaptation to new trends.

  • The product design for the Jeri Caldwell at MOEX Inc CEO s Dilemma’s offerings is imitative.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has undifferentiated products in its portfolio with respect to the competition (Phillips & Moutinho, 2018; Baines, Fill, & Rosengren, 2017).

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Opportunities

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has the opportunity to expand to developing and emerging economies.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can develop outsourcing partnerships to further maintain cost-effectiveness.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can also engage in green production and work towards environmental sustainability (Stead & Stead, 2014; Lasserre, 2017).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can also develop strategic partnerships and alliances to facilitate business growth and development.

  • Target niche markets, and develop new products.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can benefit from the evolving media trends for marketing purposes – including using social media content creation to target new consumer groups (Varadarajan, 2015; Wilson, 2018).

Threats

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is facing high competition.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is also experiencing high imitation of its products.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma faces threats from the increased price volatility of raw materials as well.

  • The unstable government and government policies are also a threat to the operations of the Jeri Caldwell at MOEX Inc CEO s Dilemma- especially internationally.

  • Slow change adaptation may lead the Jeri Caldwell at MOEX Inc CEO s Dilemma to become an industry laggard (Anthony, 2021; Abratt & Bendixen, 2018).

Marketing mix

Product

  • The product offerings by the Jeri Caldwell at MOEX Inc CEO s Dilemma maintain consistently high quality.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma engages in brand-building activities to ensure that its product and service offerings are well received by the target audience (Chernev, 2018).

  • Brand-building activities build positive associations for Jeri Caldwell at MOEX Inc CEO s Dilemma and lead to repeat purchases as well as high consumer loyalty.

  • Jeri Caldwell at MOEX Inc CEO s Dilemma ensures that its products are available in different SKU sizes to cater to the needs of different groups within its target audience.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also offers a warranty for its products (Khan, 2014).

Price

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma ensures competitive pricing in the industry among the high number of market players.

  • For new products, the Jeri Caldwell at MOEX Inc CEO s Dilemma maintains an introductory pricing strategy to encourage trials and purchases (Kareh, 2018).

  • For its star products, the company maintains penetrative pricing strategies to allow maximum trial.

  • For mature products, the Jeri Caldwell at MOEX Inc CEO s Dilemma engages in aggressive and competitive pricing.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma offers regular discounts to appeal to consumers, clear stocks, as well as for increasing footfall (Išoraitė, 2016).

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Placement

  • Jeri Caldwell at MOEX Inc CEO s Dilemma ensures that all its product offerings are highly accessible.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma places products in physical retail setups like supermarkets and hypermarkets.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also places products with e-tailers such as amazon so consumers can easily access the products (Iacobucci, 2021).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also has an online system on its website for managing orders placed directly with the company.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has a strong distribution network, as well as competent and quick consumer service. (Kareh, 2018; Abratt & Bendixen, 2018).

Promotion

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma uses traditional promotional platforms of television to reach the masses with its product portfolio.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also engages in radio and print promotional activities and advertisements (Deepak & Jeyakumar, 2019).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also uses social media to reach out to its audiences and influence them.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has developed expertise in interesting and relevant content creation, which attracts its primary as well as secondary target consumer groups (De Mooij, 2019).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma frequently uses influencers to create a positive buzz and hype regarding its products, as well as to ensure high reach.

  • All promotional content is integrated and uses emotional appeals to create a lasting relationship with the consumers (Chernev, 2018).

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VRIO

Valuable

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has a strong global presence and strong business development capabilities.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma focuses on research and development internally to identify market gaps and demands.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma makes use of AI in its production operations and marketing functions to increase cost efficiency as well as affectivity (Dimitrieska, Stankovska, & Efremova, 2018).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma engages and invests in acquiring advanced and progressive technology for operational efficiency. (Joyce, 2022).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has a strong retail setup and a strong distribution network across the globe (Gillespie & Swan, 2021; Chernev, 2018).

Rare

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has access to unique raw materials, which helps it maintain high quality as well as differentiation in its product offerings.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma holds special patents and licenses for manufacturing processes, as well as for being able to manufacture off-site in other countries (Grewal & Levy, 2021).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma undertakes and participates in sustainable and eco-friendly manufacturing processes.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has also developed a green packaging solution for its product offerings and portfolio (Gillespie & Swan, 2021).

Inimitable

  • The leadership within the Jeri Caldwell at MOEX Inc CEO s Dilemma is visionary and charismatic.

  • The organizational culture within Jeri Caldwell at MOEX Inc CEO s Dilemma is robust, innovative and creative.

  • The organizational culture is based on the unique values, and implementation of the same – including transparency, honesty, and commitment (Groucutt & Hopkins, 2015).

  • The human resource management policies within the Jeri Caldwell at MOEX Inc CEO s Dilemma support employee development and engagement – leading to high employee satisfaction and high employee morale (Machado, 2019; Anthony, 2021).

  • The compensation framework within the Jeri Caldwell at MOEX Inc CEO s Dilemma is advanced and focuses on extrinsic as well as intrinsic drivers for employee performance.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma enjoys high brand equity based on consistently high deliverance of product quality (Hitt, Miller, Colella, & Triana, 2017; Grewal & Levy, 2021).

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Organized

  • The technical infrastructure within the Jeri Caldwell at MOEX Inc CEO s Dilemma comprises new and advanced technology as well as network development to support its operations (Griffin, 2021)

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has access to advanced physical infrastructure as well which helps support its technical advancements, as well as its manufacturing and related operations (Valeri, 2021)

  • The international exposure that the Jeri Caldwell at MOEX Inc CEO s Dilemma has received owing to its expansions has allowed it to develop and apply innovation as well as new knowledge for improving existing processes and schedules within the company (Hitt, Miller, Colella, & Triana, 2017; Abratt & Bendixen, 2018; Valeri, 2021).

Value chain

  • The core capabilities and strengths of the Jeri Caldwell at MOEX Inc CEO s Dilemma have enabled it to overcome obstacles and challenges and achieve its strategic goals and targets.

  • The core strengths and competencies of Jeri Caldwell at MOEX Inc CEO s Dilemma form an important part of the company’s value chain (Chernev, 2018; Anthony, 2021).

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Primary activities

  • Jeri Caldwell at MOEX Inc CEO s Dilemma works directly and owns part of its operations in the value chain.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also works through different third parties as well as contracts with other parties for managing operations in other countries (Anthony, 2021).

  • For inbound logistics, the Jeri Caldwell at MOEX Inc CEO s Dilemma ensures that all raw materials are transferred to warehouses and manufacturing sites in a timely fashion using company-owned transportation.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma manages its operations directly as well as through third parties.

  • The operations of the Jeri Caldwell at MOEX Inc CEO s Dilemma are spanned in its hometown as well as conducted overseas at other locations (Deepak & Jeyakumar, 2019).

  • In offshore countries, the Jeri Caldwell at MOEX Inc CEO s Dilemma manages operations through partners and agents – who look after distribution and marketing activities for the Jeri Caldwell at MOEX Inc CEO s Dilemma.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma engages in invested marketing activities – based on consumer and market research (Dimitrieska, Stankovska, & Efremova, 2018; Chernev, 2018).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma also makes use of AI for its marketing and promotional activities.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma regularly trains its employees to develop skills regarding consumer service.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has maintained strict policies regarding consumer service as well as ensuring high quality and increased customer satisfaction (Joyce, 2022).

Secondary activities

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma has a strong human resource management department, regulated by modern policies and practices.

  • The human resource management department at the Jeri Caldwell at MOEX Inc CEO s Dilemma supports the organizational culture and the leadership through its various functions – such as hiring, training and compensation management (DuBrin, 2013).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma makes use of advanced technology to support its operations and achieve strategic goals and targets (DuBrin, 2013; Joyce, 2022).

  • The advanced technology is acquired internationally (Iacobucci, 2021).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma engages in regulated procurement with selected suppliers.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma ensures its contracted suppliers provide consistently high-quality raw materials to maintain high quality for end consumers (Gillespie & Swan, 2021).

Ansoff

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is used to resolve its managerial and strategic challenges using one of the following strategies.

  • The strategies recommended will allow the Jeri Caldwell at MOEX Inc CEO s Dilemma to expand and develop, as well as manage its risks and challenges effectively.

  • Using these strategies, the Jeri Caldwell at MOEX Inc CEO s Dilemma will also be able to remain competitive in the market.

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Market development strategies

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can engage in informative and emotional marketing to appeal to the target audience in the market and increase brand awareness.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can devise and run educational campaigns to help understand the importance of the product, and its need (Išoraitė, 2016).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can work with influencers and celebrities to help spread the message through social media as well as conventional media.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can use a team on the ground to interact with the target audience, brief them about the product and its benefits, and influence them positively towards purchase decisions. (Baines, Fill, & Rosengren, 2017).

Market penetration strategies

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can increase its marketing spending and use emotional appeals to influence the target audience.

  • The marketing strategies should be focused on maximizing the reach of the brand's message and promise (Iacobucci, 2021).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is recommended to make its products accessible through an increased number of supermarkets and hypermarkets.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can also open its own retail setups to increase footfall and reach across different regions (Sahaf, 2019).

Product development strategies

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma is recommended to and can engage in market and consumer research for product development.

  • Encouraging innovation and discussion of new ideas within the Jeri Caldwell at MOEX Inc CEO s Dilemma can also lead to rapid new product development (Varadarajan, 2015).

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can also optimize the development of new products by making its manufacturing and testing processes more effective.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can also create innovation labs and labs for new product development and testing (Sahaf, 2019; Abratt & Bendixen, 2018).

Diversification strategies

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can expand horizontally and add new product lines.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma can also expand vertically and add new products to the existing product line

  • The diversification will allow the Jeri Caldwell at MOEX Inc CEO s Dilemma to attract new consumer groups (De Mooij, 2019).

  • The diversification will also allow the Jeri Caldwell at MOEX Inc CEO s Dilemma to increase its penetration and reach amongst existing consumers.

  • The Jeri Caldwell at MOEX Inc CEO s Dilemma will be able to increase brand awareness through diversification as well (Iacobucci, 2021; Abratt & Bendixen, 2018).

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Conclusion

The Jeri Caldwell at MOEX Inc CEO s Dilemma needs to strategically align its resources for optimization and to achieve its strategic goals and targets. The Jeri Caldwell at MOEX Inc CEO s Dilemma should continue to use its internal capabilities to realize new opportunities and for mitigating risks and weaknesses. In addition, the Jeri Caldwell at MOEX Inc CEO s Dilemma should also make use of other strategic models to understand the managerial challenges that the organization faces and devise suitable strategies and actions for overcoming them. The leadership of the Jeri Caldwell at MOEX Inc CEO s Dilemma will play a critical role in ensuring that the organization overcomes the challenges by focusing on the organizational culture and values, which will then impact the operations and performance at large.

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References

Abratt, R., & Bendixen, M. (2018). Strategic marketing: Concepts and cases. New York, United States: Routledge.

Anthony, H. (2021). Understanding strategic management. New York: Oxford University Press.

Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. New York, United States: Oxford University Press.

Buchanan, D., & Huczynski, A. (2019). Organizational behaviour. London: Pearson UK.

Chernev, A. (2018). Strategic marketing management. Berlin/Heidelberg, Germany: Cerebellum Press.

De Mooij, M. (2019). Consumer behavior and culture: Consequences for global marketing and advertising. Thousand Oaks, California: Sage.

Deepak, R., & Jeyakumar, S. (2019). Marketing management. New Delhi, India: Educreation Publishing.

Dimitrieska, S., Stankovska, A., & Efremova, T. (2018). Artificial intelligence and marketing. Entrepreneurship, 6(2), 298-304.

DuBrin, A. (2013). Fundamentals of organizational behavior: An applied perspective. Amsterdam, Netherlands: Elsevier.

Gillespie, K., & Swan, K. (2021). Global marketing. New York, United States: Routledge.

Grewal, D., & Levy, M. (2021). M: marketing. New York, United States: McGraw-Hill Education.

Griffin, R. (2021). Management. Boston, Massachusetts, United States: Cengage Learning.

Groucutt, J., & Hopkins, C. (2015). Marketing. London: Macmillan International Higher Education.

Hitt, M., Miller, C., Colella, A., & Triana, M. (2017). Organizational behavior. Hoboken, New Jersey, United States: John Wiley & Sons.

Iacobucci, D. (2021). Marketing management. Boston, Massachusetts, United States: Cengage Learning.

Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.

Joyce, P. (2022). Strategic Management and Governance: Strategy Execution Around the World. Oxfordshire United Kingdom: Taylor & Francis.

Kareh, A. (2018). Evolution of the four Ps: Revisiting the marketing mix. Retrieved June 2022, from Forbes: https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/

Khan, M. (2014). The concept of ‘marketing mix’and its elements. International journal of information, business and management, 6(2), 95-107.

Kotabe, M., & Helsen, K. (2020). Global marketing management. Hoboken, New Jersey, United States: John Wiley & Sons.

Lasserre, P. (2017). Global strategic management. London: Macmillan International Higher Education.

Machado, C. (2019). Organizational Behaviour and Human Resource Management. Berlin: Springer.

Phillips, P., & Moutinho, L. (2018). Contemporary issues in strategic management. London: Routledge.

Sahaf, A. (2019). Strategic marketing: Making decisions for strategic advantage. New Delhi, India: PHI Learning Pvt. Ltd.

Stead, J., & Stead, W. (2014). Sustainable strategic management. London: Routledge.

Valeri, M. (2021). Organizational studies: implications for the strategic management. Berlin, Germany: Springer Nature.

Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS review , 5(3), 78-90.

Wilson, F. (2018). Organizational behaviour and work: a critical introduction. New York: Oxford university press.

Wunder, T. (2019). Rethinking strategic management: Sustainable strategizing for positive impact. Berlin: Springer Nature.

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